• Location: Cala Comtessa
• Short film title: Hôtel Hennes Spring/Summer 2022 Season H&M, International campaign for the H&M fashion house Spring/Summer 2022
• Year: 2022
• Director: Bardia Zeinali
• Main cast: Gigi Hadid, Jill Kortleve & Precious Lee
• Cala Comtessa: A dream setting for fashion

Cala Comtessa, located in the heart of Ses Illetes (Calvià), is much more than a Mediterranean gem; it’s a privileged enclave that has cemented its position as one of Mallorca’s most photogenic natural settings for high-profile productions.

A fashion and style set: The universe of “Hôtel Hennes”

The versatility and aesthetic magnetism of Cala Comtessa were evident in H&M’s global campaign for the Spring/Summer 2022 season. Under the direction of Bardia Zeinali, the cove was transformed into the Hôtel Hennes, a fictional fashion destination inspired by the artist residencies of the 1970s, where freedom and style knew no bounds.

In this short film, iconic figures like Gigi Hadid and Jill Kortleve, along with a cast of international celebrities, top models, fashion journalists, dancers, and content creators, transformed the sand and rocks of Cala Comtessa into a wonderland. The shoot took advantage of the area’s unique light to recreate beachfront fashion shows, choreographed gala dinners, and scenes of pure hedonism, demonstrating the space’s capacity to host sophisticated and avant-garde visual concepts.

Features of the surroundings and scenic value

Located between Punta des Bufador and Ses Illetes beach, Cala Comtessa is a sandy and rocky beach that forms a small inlet (100 metres long by 20 metres wide). Its rectangular shape is flanked by low rocks, ideal for filming logistics, and surrounded by a dense pine forest that provides natural shade.

From the shore, the landscape is enhanced by the presence of “S’illot de sa Caleta,” an islet that overlooks the cove and offers a spectacular backdrop from the sand, the air, or the water. Its crystal-clear waters add a vibrant blue hue that defines the paradisiacal character of Calvià.

Its combination of unspoiled nature, easy access, and that aura of Mediterranean exclusivity make Cala Comtessa a preferred destination for filming tourism in the municipality of Calvià.